Welcome-Reception

Jon von Tetzchner
Chief Executive Officer of Opera
A collective approach to driving mobile Web adoption?"

The Mobile Web has arrived, but what does the industry need to bring it to the
next level? There's a tendency for operators to adopt the "walled approach" in the U.S. This further fragments the industry where different
players are implementing various approaches for consumers to access the Internet while on-the-go. What does the industry need to do collectively to propel the adoption of the mobile Web and applications where user
experience is paramount to the success?

William Rayer - Ubercode.com
A question of trust - the strange history of Visual Basic.

William talks about Visual Basic - at one time the world's most common computer language. He examines Microsoft's reasons for replacing it, what this means for new programmers, and what to do about it.

Dave Collins - SharewarePromotions
& Thomas Wetzel - Outlookmarket
Advanced Google AdWords

Mark Iverson - Group VP - Digital River
Stats of the Industry

Simone Brunozzi - Amazon
Amazon Web Services
(S3, EC2, SQS, SimpleDB, EBS)

The integration of software activation within the software is done easily and fast. When all processes from A to Z are well automated, this is a boon for a software vendor. For the trouble-free integration the activation should be considered
in both processes: for sales and support. For the sales process, the easy implementation to standard shop solutions is necessary. For the support process a goodwill handling for the use of new PCs is required. The lecture explains the implementation of activation solutions via SOAP based protocols to standard shop solutions as well as mechanisms and control equipment for the goodwill activation.

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